DROPOUT: Overview
CollegeHumor's DROPOUT
CH Media (CollegeHumor, Dorkly, Drawfee, and more) began transitioning from a largely ad‐supported comedy network to a multi‐revenue stream publisher. The cornerstone of the initiative was the launch of a subscription service called DROPOUT. This meant conceiving of an entirely new brand and bringing it to life visually across all of our external touchpoints, including product, marketing and sales.
01
Product Development
I led the creation of visual brand assets and interactive experiences across both owned and affiliate platforms in all types of media, spearheading both design and user experience while working with and directing internal teams and external vendors.
![](http://www.brilliantvisions.com/portfolio/wp-content/uploads/device-group-DROPOUT_02b-square-2.jpg)
![](http://www.brilliantvisions.com/portfolio/wp-content/uploads/dropout_styletile_01a-sq.jpg)
02
UX/UI Development
I developed and evolved design systems and UI toolkits from the entirely new brand we created.
03
Brand Development
![](http://www.brilliantvisions.com/portfolio/wp-content/uploads/dropout-brand-dev-sq.jpg)